Travelodge FAIL

Posted by Mark on 2008-07-28 in , , , ,

So, after a fantastic time at the Eden Sessions, I turned up at my pre-paid, prebooked Travelodge room in Plymouth. Or so I thought. Upon arriving in the small hours, I was told that there was no room for me. Obviously, quite angry, I demanded that the staff fix the situation somehow.

After they called around for a while, they called their manager, Hannah Dennis. I was told that because the only other hotel they could find (the New Continental - which was fine) refused to take a purchase order from the Travelodge for the room, that I was expected to pay for the second room myself ! At this point, I was offered a refund of my room, but told that they couldn’t pay me the difference for the more expensive room that they had found. I refused a refund at this point, because I expected to talk to the manager the next morning and gain a full refund, the difference and some form of compensation.

The next morning, after being treated much better by the staff of the other hotel, I came back to sort out what was happening with my compensation. I was told by the manager that she was very sorry, but that it was all the fault of the head office team who overbook the rooms. I told her that someone could and should have phoned me, as my mobile number was on the booking. She also apologised for that. I told her what I expected in terms of compensation. She told me that it was up to head office to deal with that, as it was their fault for overbooking and not booking me into another hotel room earlier. I asked for at least the cost of their room back on my card, and was told it would be "easier" to deal with the refund and the compensation all at once. I was assured that the team dealing with my complaint would fix this on Monday morning, on their return to the office.

On Monday, I called Hannah again, who had stopped being her apologetic and helpful self, and was instead belligerent and rude. She told me that the only way I could get in contact with the people who were dealing with my complaint was by email or post, and that it could take 7 - 10 days to process my refund. I told her that that wasn’t good enough, and that I expected a refund that day. She told me that I was offered a refund when I was outbooked, and that she wouldn’t be able to process a refund then - this despite me asking her directly for the refund on the Saturday morning, when I was told it would be "easier" to get a refund from the head office department (who I was told I was not allowed to talk to).

Travelodge - there are a couple of lessons you need to learn. Many other corporates could do with learning these lessons, too.

  • "Head Office" is not an excuse. When a complaint needs to be escalated, the people dealing with that complaint should be available to the customer
  • Treating your customers like they are too insignificant when they have a major complaint is bad for business. In the age in which we are all hyperconnected, word travels fast and one pissed off consumer can do major harm to your business. I guarantee you that this blog post has done ten times more financial damage to your company than dealing with my complaint quickly and efficiently, at the point of the problem would have.
  • When you cock something up, you fix it then and there. Don’t sit in your corporate ivory towers and promise a "7-10 day resolution time". It’s not acceptable - you wouldn’t stand for it and neither will I.

So, I ponder my next course of action should the email I sent to customer services (which is the only way I am apparently allowed to contact travelodge) not achieve a correct response. Should I talk to the OFT ? Should I talk to my bank about a chargeback ? Should I call the local press ? Your answers are welcome and indeed solicited..

8 comments so far

Philk July 28th 2008 17:06
They do seem to have a lot to learn about customer service - as well as bad websites, see my recent blog entry though not as bad a time as you had
Ewan July 28th 2008 17:14
Assuming you paid by credit card, contact your card issuer and tell them what happened, and that the hotel are refusing to refund you.

If they're at all useful, the credit card company will halt the payment while they wait to hear back from Travelodge. It's not much, but at least it means you won't be out of pocket twice.
coldclimate July 28th 2008 17:31
That is shooking, though sadly nothing more than I would expect. Generally in these situations (I've had it happen once or twice during the last few years) the hotel in question will sort out another room, and if there is a difference in price, they sort it out (after all your contract is with them, even if the service is being sorted out by somebody else).

I understand their "it's a head office" responce however. With centralized booking there is often very little that the person you are talking to can do to help. This is not a good situation (it is one of my great arguments about centralised processes in fact), and companies should be realizing that buck-passing is not a sensible way to handle customers, but trying to keep your cool is the only way to make it through.

Put your complaints in writing and by email to their customer service department to begin with. they can't make you stand by a "well you didn't take it at the time and so now it's not available" offer unless they explained that at the time and you knowingly turned that offer down.

Write to the head on the company explaining how all of his very expensive marketing campaign is totally wasted if this is how his staff treat business travelers. Amazingly this does work.

Write to the head of the hotel where you did end up staying explaining how his staff were great and got you out of complete hole, unlike their compatition. it's amazing how many freebies can be won this way.

I went through this same routine with Buffalo after their customer service was dreadful. I blogged all of their responses :) http://www.coldclimate.co.uk/2007/09/12/the-buffalo-saga-ends/
andymurd July 28th 2008 17:33
You have my sympathy, corporations can be such insensitive a***s when they think they've already lost your custom.

You don't say how you paid for your room at the Travelodge but if it was with a credit card (not a debit card) definitely go for the chargeback option. They billed for a service that they haven't provided and from the moment you complain to the card issuer, the onus is on Travelodge to explain themselves.

That will at least get you your money back.

After that, you should give their customer service department a try before going to the press. Try customer.services@travelodge.co.uk

Good luck.
Mark Ng July 28th 2008 17:46
Thanks for comments so far ! I used a visa debit for the payment, which I understand you can still chargeback from ?
William Pietri July 28th 2008 22:20
That's a shame, and I think your lessons are spot on.

The excuses of "policy" and an inaccessible "head office" may have been reasonably plausible when communication was hard and expensive. But in the last 20 years there has been an incredible, several-orders-of-magnitude change in the ease of finding information and connecting people.

The good news is that if Travelodge doesn't rethink their business to take advantage of modern technology, surely one of their competitors will. And by doing so, will take us back to a model of more human-to-human interaction.
Ian Crowther July 29th 2008 17:18
you could get a facebook group running a petition of some sort. I think there will be many users who have had a bad experience and want to voice their opinions. Is there any form of trading standards comittee? who gives them their stars?
Leslie July 30th 2008 17:11
Insane! I just received your comment on my post and came over to read the tale in its entirety. Good luck.
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